Our story

Named after a woman who never got to ask what her body was telling her.

Thyra, Princess of Denmark (1853–1933), lived long before anyone could measure a hormone. We named this after her — and after every woman since who's been told her labs are "normal" while she still doesn't feel like herself.

The scale of the problem
200M
People worldwide with thyroid disease
166K
Women in Denmark treated for it
25%
Still symptomatic, needing better follow-up
1992–present

Modern Thyra's journey

Diagnosed, treated, and stable on paper — TSH comes back "normal," yet symptoms still fluctuate between infrequent lab visits. Sick days, second-guessing, and a system that often can't explain how she actually feels.

Feb 2026

Open Innovation X Nordic Women's Health Hub

Thyra started as a hackathon concept — and won. What began as three days of prototyping a fluorescence-based cassette and a clip-on phone reader turned into a real idea worth pursuing.

Now

Validating the need

We're talking to patients, GPs, and endocrinologists to confirm the workflow, trust, and intended use — before building toward pilot and clinical calibration.

"Because no woman should second-guess her symptoms."
Who this helps

Patients

  • Earlier clarity when symptoms change
  • Fewer months of uncertainty between tests

Clinicians

  • More context between annual/biannual labs
  • Better-informed follow-up timing and treatment decisions

Health system / research

  • Better use of lab visits and follow-up resources
  • Structured longitudinal data for future validation and research