Our story

Named after a woman who never got to ask what her body was telling her.

Thyra, Princess of Denmark (1853–1933), lived long before anyone could measure a hormone. We named this after her — and after every woman since who's been told her labs are "normal" while she still doesn't feel like herself.

The scale of the problem
200M
People worldwide with thyroid disease
166K
Women in Denmark treated for it
25%
Still symptomatic, needing better follow-up
Feb 2026

Open Innovation X Nordic Women's Health Hub

Thyra was born at OpenInnovation, Copenhagen's student innovation challenge. Our team formed there, pitched to a panel including Nordic Women's Health Hub and the Danish Thyroid Association — and won our category.

March 2026

Health Innovators by Lighthouse

Joined Health Innovators, a 3-month programme by UCPH Lighthouse, taking part in workshops on idea validation, business modeling, and startup fundamentals.

Now

Validating the need

We're talking to patients, GPs, and endocrinologists to confirm the workflow, trust, and intended use — before building toward pilot and clinical calibration.

"Because no woman should second-guess her symptoms."
The team
The Thyra team
Who this helps

Patients

  • Earlier clarity when symptoms change
  • Fewer months of uncertainty between tests

Clinicians

  • More context between annual/biannual labs
  • Better-informed follow-up timing and treatment decisions

Health system / research

  • Better use of lab visits and follow-up resources
  • Structured longitudinal data for future validation and research